Product Images

The focus of any eCommerce website should be the products that are sold on that website. Many companies create elaborate designs that draw attention away from the products, which is a huge mistake that will drastically lower your conversion rates. Simple, clean web pages with boldly colored product images will help your products take center stage instead of your design elements.

There are a number of different strategies that can be used to improve the overall appeal of your product images within a web page. The primary strategy is to use a consistency to get your message across. Every product on my website uses a crisp, white background, and every product page uses a white background. This allows the product itself to flow smoothly as part of the page, but also allows it to stand out. Also, all of your product images should be the same size. When product images look random and disorganized, the website loses visual appeal. This can cause potential clients to turn away even if you offer good prices and selection.

If possible, create your own custom product images. Doing so allows you to stand out from the other websites on the internet and appear to offer different products. If you sell products in packages, create your own custom packages to differentiate you from other companies on the internet. If you are good at creating product images, your competitors will often steal them and put them on their website, so be careful not to allow this to happen.