Blogging for Business Websites

Business blogs have long been associated with search engine spam, which is really sad. The fact still remains that blogging is one of the easiest ways to transmit updated and useful information from service providers to clients. If you feel that you have a need to keep your clients informed about what is going on with your eCommerce website, don’t be afraid to use a blog as your primary medium. There are a number of advantages to maintaining an up to date blog with your customers in mind, a few of which will be discussed here.

The first is the traffic that blogs are able to generate for your website. If you host your blog in the same place as your eCommerce store (ideally at “www.yourstore.com/blog”), you will benefit the most from the inbound links and page views that your blog is likely to create. It is a little known fact that well written blogs that are updated regularly with fresh, original content actually do have huge value on the web. Not only do search giants like Google love blogs like this, but end users love it too.

Once you have a pretty consistent routine down as far as posting, consider adding a blog feed to the homepage of your eCommerce store. This will ensure that your homepage is always updated with fresh and unique content, and you don’t even have to do anything except post on your blog. You can also create a number of feeds based on categories and keywords in your blog, which will allow you to have multiple pages that are dynamically updated with fresh content. For maximum search engine benefit, be sure that your feed is generated in HTML, PHP, or ASP instead of flash or javascript, because Google cannot read those forms of code.

If you write good content, visitors will come soon enough.